A social media success story
September 9, 2014
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With ever-growing numbers of consumers taking to social media sites like Facebook and Twitter, droves of companies have followed close behind to get the word out about their products. With so many brands vying for space, it can be difficult to differentiate between what works and what just adds to so much online noise.
A study conducted by the professional networking site LinkedIn ranked the globe카지노 게임 컬렉션s 카지노 게임 컬렉션Most Influential Brands카지노 게임 컬렉션 to determine what worked and what didn카지노 게임 컬렉션t. By tracking page views, discussions, shared posts and other interactions, the study established who was winning the race for consumers카지노 게임 컬렉션 attention.
In Canada, the Queen카지노 게임 컬렉션s School of Business took one of the top spots due in large part to QSB Insight, an online platform dedicated to sharing knowledge generated at Queen카지노 게임 컬렉션s with the greater business community. Since April 2013, QSB Insight has been regularly updating, attracting droves of readers. Neil Bearse, QSB카지노 게임 컬렉션s Associate Director of Marketing who has taught a number of executive education classes shared some of the principles that led to their success.
카지노 게임 컬렉션When a consumer needs to opt into your message by following you on Twitter, they need to be getting something out of it beyond a flat sales pitch,카지노 게임 컬렉션 he says. 카지노 게임 컬렉션That may have worked in a time when the audience had no choice but to listen to your appeal, but nowadays it카지노 게임 컬렉션s different.카지노 게임 컬렉션
During the age of television and radio카지노 게임 컬렉션s dominance, advertisers were concerned with reach: getting the sales message to as many people as possible.
카지노 게임 컬렉션At QSB, instead of gearing ourselves towards reach, we solved the equation for value,카지노 게임 컬렉션 Bearse says. 카지노 게임 컬렉션We certainly have those purely informative posts about the fact our MBA programs exist, but they only comprise about 10 per cent of our content. The rest is about showcasing the interesting work that카지노 게임 컬렉션s happening in our building and our classrooms. We do that by sharing webinars, white papers or exciting conversations.카지노 게임 컬렉션
Bolstering one카지노 게임 컬렉션s success on social media can be done by keeping in mind a few principles.
Listen: 카지노 게임 컬렉션When people ask questions, you have to respond,카지노 게임 컬렉션 Bearse says. 카지노 게임 컬렉션Marketing used to be a one-way conversation, but now it카지노 게임 컬렉션s a dialogue. You need to care about and react to what your followers say, even if they don카지노 게임 컬렉션t have nice things to say.카지노 게임 컬렉션
Adjust your expectations: 카지노 게임 컬렉션Companies get onto social media expecting it to be both magical and free. Creating good content requires work and time. Tacking responsibilities to someone카지노 게임 컬렉션s portfolio without training them or giving them the resources to do it well will leave everyone disappointed.카지노 게임 컬렉션
Limit choice: 카지노 게임 컬렉션Having too many options is overwhelming, so guide your reader into knowing what their next move should be. If you want them to share a post, design it accordingly, but don카지노 게임 컬렉션t expect them to share, respond and follow a link,카지노 게임 컬렉션 he says.
Be interactive: 카지노 게임 컬렉션Social media algorithms are designed to quickly spread the posts that are being engaged with, so instead of ending a post with a period that says the conversation is over, end with a question mark that prompts feedback. Of course, be more imaginative than a last-minute, 카지노 게임 컬렉션what do you think?카지노 게임 컬렉션 카지노 게임 컬렉션
Tone: 카지노 게임 컬렉션I don카지노 게임 컬렉션t want my bank making jokes,카지노 게임 컬렉션 says Bearse. 카지노 게임 컬렉션Remember to align your message with your brand values and to speak to people in the register you would if they called you on the phone. Every brand needs to ask themselves: Do we use smiley faces? There카지노 게임 컬렉션s nothing wrong with doing so 카지노 게임 컬렉션 just have the conversations in advance to ensure alignment with the image you카지노 게임 컬렉션re trying to cultivate.
A friendship, not a campaign: 카지노 게임 컬렉션If the first time someone met you they were asked for a big favour, they likely wouldn카지노 게임 컬렉션t be interested in developing a relationship. If instead, over a period of time you relate to them, engage with them and genuinely want them to be happy, eventually they카지노 게임 컬렉션ll be happy to help,카지노 게임 컬렉션 he says. 카지노 게임 컬렉션If you카지노 게임 컬렉션re not getting responses to your posts, ask what you카지노 게임 컬렉션ve contributed to the relationship that deserves a response.카지노 게임 컬렉션