Smith School partners with Scotiabank on customer analytics
January 12, 2016
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A new research centre harnessing the power of data analytics has been established at Smith School of Business at Queen's 카지노게임사이트.
The Scotiabank Centre for Customer Analytics, created with $2.2 million provided by Scotiabank, will bring together professors and students to collaborate with Scotiabank teams on applied research in customer analytics to provide data-driven solutions.
카지노 게임 컬렉션śMore and more organizations are realizing the power of using big data and analytics as a competitive advantage,카지노 게임 컬렉션ť said David Saunders, Dean, Smith School of Business. 카지노 게임 컬렉션śWe are excited by the many opportunities the Scotiabank Centre for Customer Analytics will provide both students and faculty, as well as the data-driven solutions we will produce.카지노 게임 컬렉션ť
The collaboration between Scotiabank and Smith School of Business will extend beyond applied research to include community building efforts that bring together analytics practitioners and innovators across industries. Scotiabank will also provide internship opportunities for Queen카지노 게임 컬렉션™s PhD, MSc, Master of Management Analytics and MBA students.
카지노 게임 컬렉션śOur customers expect simple, seamless and personalized services; and data and analytics are key to making this possible,카지노 게임 컬렉션ť said Michael Zerbs, Executive Vice President and Co-Head, Information Technology, Enterprise Technology at Scotiabank. 카지노 게임 컬렉션śWe recognize that analytics will fundamentally reshape the customer experience and Scotiabank will be a leader in this transformation. By using analytics, we can identify the right products and advice for our customers, at the right stage of life, helping them become better off. At Scotiabank, we know that partnerships, such as this one with Queen카지노 게임 컬렉션™s, are essential for driving success and evolving with our customers카지노 게임 컬렉션™ expectations.카지노 게임 컬렉션ť
The centre will be co-led by two Smith School of Business faculty: Yuri Levin, Chaired Professor of Operations Management and Director of the Master of Management Analytics program, and Mikhail Nediak, Associate Professor and Toller Family Fellow of Operations Management, with participation from Smith School faculty members in Management Science, Operations Management, Marketing, and Business Economics, as well as from the Queen카지노 게임 컬렉션™s School of Computing.
The Scotiabank Centre for Customer Analytics at the Smith School of Business is slated to open in February 2016.