Every day, 22 people die waiting for an organ transplant. Twenty-two! That카지노 게임 컬렉션�s just in the United States. Many of these deaths can be prevented 카지노 게임 컬렉션� if only people would sign an organ donor card. But only a handful do.

Are people against donating their organs? Hardly. Surveys show broad public support. But most people don카지노 게임 컬렉션�t bother to register. And if they die suddenly, their heart, lungs, kidneys, and other parts can카지노 게임 컬렉션�t save someone else카지노 게임 컬렉션�s life.

Several lives actually. One organ donor can save up to eight people.

Is there a way to get more organ donor cards signed? Research by Nicole Robitaille says yes. And it starts with a nudge.

Help for society

Dr. Robitaille is an assistant professor of marketing at Smith School of Business. She studies how consumers make decisions and why they choose to engage in certain behaviours 카지노 게임 컬렉션� some of which aren카지노 게임 컬렉션�t always good for them, such as procrastinating or overspending. She also examines how to change population behaviour to improve consumer welfare, fulfill government policy and drive marketing results.

Not long ago, Dr. Robitaille conducted field research with the Ontario government to increase organ donations. In Ontario, someone dies every three days waiting for a transplant. Only a quarter of Ontarians are registered organ donors. How to increase that figure? Dr. Robitaille and fellow researchers Nina Mazar, Claire I. Tsai and Elizabeth Hardy investigated.

In Ontario, as in many jurisdictions, the decision to donate organs happens most often when people renew their driver카지노 게임 컬렉션�s licence. Trouble is, when they walk into a motor vehicle office, people aren카지노 게임 컬렉션�t thinking 카지노 게임 컬렉션�organ donation,카지노 게임 컬렉션� they just want to update a licence. So when suddenly asked to become an organ donor, they카지노 게임 컬렉션�re caught off guard, Dr. Robitaille says. 카지노 게임 컬렉션�And when people are asked to make a decision that they don카지노 게임 컬렉션�t feel they카지노 게임 컬렉션�ve put adequate time and effort into considering, they choose not to decide. They put it off.카지노 게임 컬렉션�

Dr. Robitaille and her fellow researchers wanted to make it easier for people to make an informed choice. They tested several options. One, for instance, was to have a government employee hand people a brochure on organ donation when they came in to renew their driver's licence. They could peruse the brochure while waiting in line, so by the time they were called to the service counter, they were more knowledgeable about organ donation.

Working with the Ontario government, they also tested a simplified organ donation consent form with only two questions: 카지노 게임 컬렉션�Do you want to be an organ donor?카지노 게임 컬렉션� And a checkbox question: 카지노 게임 컬렉션�Which organs will you donate?카지노 게임 컬렉션� Previously, all sorts of personal information was asked for, most of which the government already had on file.

Then came the nudge. At the top of each consent form, several statements in bold text were tested: 카지노 게임 컬렉션�If you needed a transplant, would you have one?카지노 게임 컬렉션� And 카지노 게임 컬렉션�How would you feel if you or someone you loved needed a transplant and couldn카지노 게임 컬렉션�t get one?카지노 게임 컬렉션�

Such nudge statements are designed to help indirectly influence a person카지노 게임 컬렉션�s decision, without actually deterring them from making another choice. The term nudge was first made popular in the 2008 book Nudge: Improving Decisions About Health, Wealth and Happiness by Richard Thaler and Cass Sunstein.

The organ donor nudge statement, Dr. Robitaille says, helped people put themselves in the position of someone needing a transplant. And it led to a big jump in organ donor registrations.

In an eight-week trial conducted at a ServiceOntario office (where driver카지노 게임 컬렉션�s licences get renewed), they found that with the most effective nudge statement, organ donor registrations rose 143 per cent. If rates were to rise similarly across the province, the Ontario government estimates it could increase organ donor registrants by more than 450,000 a year 카지노 게임 컬렉션� up from the current number of approximately 200,000. Many of the insights uncovered by Dr. Robitaille and her fellow researchers, including the nudge statement, are now used on Ontario카지노 게임 컬렉션�s organ donor consent form.

Dr. Robitaille says the results of the study show that business research into consumer behaviour can benefit society.

카지노 게임 컬렉션�You hope your work has impact, and to know our work might actually save lives is something quite special,카지노 게임 컬렉션� she says.

Licence to misbehave

Dr. Robitaille didn카지노 게임 컬렉션�t set out to be an expert on what makes consumers tick. Born in Calgary to an artist mother and environmental engineer father, she grew up in Boston and Pennsylvania, where she played competitive hockey. In high school, her family moved to Quebec City, then to Montreal.

Dr. Robitaille first wanted to be a neurologist. In 2006, she earned her undergraduate degree in psychology (with a specialty in behavioural neuroscience) from Concordia 카지노게임사이트 in Montreal. But during a summer pre-med program, she found that she enjoyed helping doctors do their research more than she did visiting with patients.

Around the same time, she began to ponder how psychology could be applied to marketing. Working in a Zara clothing store, she was fascinated by the great variety of responses shown by shoppers to merchandise displays and fashion recommendations from staff.

카지노 게임 컬렉션�Simply by moving the same items around the store, customers would feel like there was new inventory and be more likely to visit the store regularly to see the 카지노 게임 컬렉션�new카지노 게임 컬렉션� merchandise,카지노 게임 컬렉션� she recalls.

Soon, Dr. Robitaille was studying marketing at Concordia. In 2008, she received her master카지노 게임 컬렉션�s in marketing. In 2014, she earned her marketing doctorate from Rotman in Toronto. The same year, she also joined the faculty at Smith, where she now teaches commerce students.

Dr. Robitaille says she especially enjoys the process of doing research and asking questions.

카지노 게임 컬렉션�It카지노 게임 컬렉션�s amazing when we find the answers," she says. "Sometimes we were right and sometimes we were wrong. But it카지노 게임 컬렉션�s all exciting.카지노 게임 컬렉션�

She also loves when her work has practical applications. 카지노 게임 컬렉션�It카지노 게임 컬렉션�s seeing a real problem, and how we can solve that.카지노 게임 컬렉션�

Take personal finance, for instance. In one study, Dr. Robitaille and a team of international researchers showed that people actually do feel pain when they buy something with cash. On the other hand, they don카지노 게임 컬렉션�t hurt nearly as much when paying with debit or credit. The findings have implications for financial-literacy efforts. Educators must appeal to people카지노 게임 컬렉션�s emotions about money, not just their sense of reason.

Dr. Robitaille has also studied people카지노 게임 컬렉션�s 카지노 게임 컬렉션�licence to misbehave.카지노 게임 컬렉션� That is, they do a good deed, then follow it up with behaviour that counters it. For instance, her research found that people who recalled times in the past when they did a good deed would then spend less time helping others. They were then more likely to cheat for personal gain and had higher intentions of engaging in selfish behaviours.

카지노 게임 컬렉션�When you start to understand what causes people to behave well, and what allows them to give into temptation, you can encourage positive action and discourage misbehaviour,카지노 게임 컬렉션� she says. 카지노 게임 컬렉션�And in my research I카지노 게임 컬렉션�ve always been interested in helping people make better decisions.카지노 게임 컬렉션�

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