Sometimes it can be difficult for researchers to quantify the real-world impact of their work, but for Nicole Robitaille, assistant professor of marketing in Smith School of Business at Queen카지노 게임 컬렉션�s, it카지노 게임 컬렉션�s relatively easy. Her work on securing more organ donors has helped increase registration in Ontario카지노 게임 컬렉션�s organ donation program among eligible adults from 24 per cent in 2014 to 35 per cent today, an increase that could save or improve the lives of thousands each year by making the donation process more efficient.

The Financial Times, a leading UK newspaper, has recently taken notice of the significance of Dr. Robitaille카지노 게임 컬렉션�s work and honored her with a . These awards recognize the contributions of researchers in business schools whose work helps organizations and companies achieve positive social impact.

카지노 게임 컬렉션�I카지노 게임 컬렉션�m always searching for ways to ensure my research makes a difference, and with this project I found an ideal team of multidisciplinary researchers and policymakers to not only advance marketing theory but also drive meaningful change,카지노 게임 컬렉션� says Dr. Robitaille. 카지노 게임 컬렉션�Realizing that this study could really help improve or even save lives was deeply moving, and I카지노 게임 컬렉션�m honored that the Financial Times has recognized the importance of these findings for improving organ donor registrations.카지노 게임 컬렉션�

Dr. Robitaille became interested in this work when she noticed the large gap between support for organ donations and registered donors. While 90 per cent of people in Canada support organ donation, according to an Ipsos survey, far fewer register as donors. Insufficient registration can have serious consequences as roughly are on the donation wait list in the province and people die each year waiting for life-saving transplants.

She approached this as a problem behavioral science could help solve. By simplifying registration forms and providing people with promotional material at the right time, Dr. Robitaille hypothesized that more people could be motivated to register. She also wanted to experiment with promotional materials that use a tactic known as reciprocal altruism to pose a simple but incisive question to potential registrants: 카지노 게임 컬렉션�If you needed a transplant, would you have one? If so, please help save lives and register today.카지노 게임 컬렉션�

Teaming up with other researchers and the Ontario government, Dr. Robitaille was able to use a Service Ontario location as a testing ground. Over the course of the field experiment, the team found that their hypothesis was correct: simplified forms, timely promotional materials, and reciprocal altruism were very effective in convincing people to register. After seeing the results, Ontario카지노 게임 컬렉션�s registration service adopted several of the recommendations of the study and have seen registrations increase ever since.

카지노 게임 컬렉션�Awards such as this help recognize the important research our faculty are doing,카지노 게임 컬렉션� says Wanda Costen, Dean of Smith School of Business. 카지노 게임 컬렉션�Business schools must be leaders in making a positive difference in society, and our faculty play an important role in showcasing the positive impact business can have in society.카지노 게임 컬렉션�

Read Dr. Robitaille카지노 게임 컬렉션�s study in and learn more about her work on the .