How I Got Here

Pushing the boundaries

Edlynne Laryea stands on a rooftop with her hands behind her back.

Photography by Lauren Toub

Edlynne Laryea could never have planned for the job she has now. In fact, at the time of her graduation, she couldn카지노 게임 컬렉션t even imagine such a job.

카지노 게임 컬렉션I certainly didn카지노 게임 컬렉션t plan for my career to end up here,카지노 게임 컬렉션 says Ms. Laryea, Com카지노 게임 컬렉션00, 카지노 게임 컬렉션because this job didn카지노 게임 컬렉션t exist, the internet barely existed, when I graduated.카지노 게임 컬렉션

As Meta카지노 게임 컬렉션s head of industry, consumer packaged goods, Ms. Laryea draws on her extensive digital marketing and strategy experience to help established brands transform how they engage with customers. Her goal is to help companies navigate today카지노 게임 컬렉션s complex digital landscape and generate measurable financial results.  

Her position at Meta is the culmination of nearly two decades spent as a leader in digital marketing. She worked as a brand manager for in the mid-2000s as social media emerged as a marketing force. She also spent more than five years at as the global director for the company카지노 게임 컬렉션s social and digital strategies. 

For Ms. Laryea, pushing the boundaries of what is possible in marketing has become second nature. 

Her work on the now-iconic , which Unilever launched in 2004, helped usher in an era of purpose-driven marketing. The campaign카지노 게임 컬렉션s goal was to help girls and women build confidence and the response was so successful that company sales increased to $4 billion from $2 billion in just three years.

카지노 게임 컬렉션We knew we had an opportunity to look at it from a different perspective. The Unilever brand was about science, and we made sure the campaign was really about skin. We thought about it like a political campaign and the goal was beauty without artifice.카지노 게임 컬렉션

The success of the campaign also helped challenge established industry practices, such as airbrushing, and paved the way for greater acceptance of diverse beauty ideals in advertising.

Ms. Laryea카지노 게임 컬렉션s impact hasn카지노 게임 컬렉션t just been felt in her chosen industry, but also in her continued relationship with Queen카지노 게임 컬렉션s. She serves as a member of the, which advises the dean on initiatives and strategy. 

She카지노 게임 컬렉션s also committed to giving back in other ways, such as speaking to students on a number of occasions and spending a lot of time mentoring less experienced professionals in her field.

카지노 게임 컬렉션I am very clear on what I represent. When I step into a room, not a lot of people are expecting me to be in that room or have the job that I do. I do a lot of mentoring; it카지노 게임 컬렉션s really important to me. Giving back to Queen카지노 게임 컬렉션s and showing that there were people like me who came through the commerce program 25 years ago matters,카지노 게임 컬렉션 she says. 카지노 게임 컬렉션I would love to see more Black women come through Queen카지노 게임 컬렉션s; I want people to be able to work together even when they don카지노 게임 컬렉션t look the same.카지노 게임 컬렉션

Ms. Laryea is used to challenging boundaries and credits her time at Queen카지노 게임 컬렉션s for preparing her for the demands of the business world.

카지노 게임 컬렉션It was challenging. I was one of three Black women in the commerce program when I started in 1996. I think it카지노 게임 컬렉션s come a long way, but what it did do is prepare me for the business world. The position I have, living in New York, which is the pinnacle of advertising and marketing, and to be able to hang with the best in the industry 카지노 게임 컬렉션 it카지노 게임 컬렉션s directly a result of going to Queen카지노 게임 컬렉션s.카지노 게임 컬렉션 

Prefer the offline issue?

The Queen's Alumni Review is the quarterly magazine for Queen's 카지노게임사이트 alumni. Compelling stories and photos make it a must-read for all who love Queen's.

Download Summer 2024